Dubai is the beauty hub of the Middle East. This page lists upcoming international PMU championships, beauty expos and congresses in Dubai, Riyadh, Istanbul and Cairo from our calendar.
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Updated November 15, 2026 · 11 upcoming events
Planning a trip to a beauty event in the region
- Two events in one trip. In March 2027, Professional Beauty GCC and the PMU Beauty World Final both take place in Dubai within one week.
- Trade fairs. Beautyworld Middle East, Beautyworld Saudi Arabia and Beauty Istanbul are B2B fairs for professionals. Check the visitor registration rules on the official website.
- Championships. Registration usually closes weeks before the event. Check categories and deadlines on the organizer’s website.
See also beauty expos in Asia 2027 and all beauty trade shows 2027.
FAQ
When are the PMU finals in Dubai?
WAPMUA Global Congress & Championship, 12–14 Nov 2026, and PMU Beauty World Final, 25–27 Mar 2027.
Which Dubai trade show fits my dates?
Professional Beauty GCC is on 22–23 Mar 2027, and Beautyworld Middle East on 19–21 Oct 2027.
What about Saudi Arabia and Turkey?
Beautyworld Saudi Arabia (Riyadh, June, with a Nail Arena), Beauty Istanbul (June, with a nail and professional beauty hall) and BeautyEurasia (December).
More event guides
- PMU championships 2027
- PMU conferences 2027
- Online PMU, lash and nail competitions
- Lash and brow events 2027
- Nail competitions 2027
- Beauty trade shows and events in the USA 2027
- PMU events 2027: full world calendar
Organizing an international event? List it for free.