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Dubai is the beauty hub of the Middle East. This page lists upcoming international PMU championships, beauty expos and congresses in Dubai, Riyadh, Istanbul and Cairo from our calendar.

Professional Beauty GCC 2027Dubai
Expo& ChampionshipPMU
MAR 22–23, 2027

Professional Beauty GCC 2027

Dubai, UAE
Browista Dubai 2027DubaiBrowista
ChampionshipPMU
MAR 24–25, 2027

Browista Dubai 2027

Dubai, UAE
PMU Beauty World Final 2027Dubai
ChampionshipPMU
MAR 25–27, 2027

PMU Beauty World Final 2027

Dubai, UAE
PMU Beauty World Arabia 2027Dubai
ConferencePMU
MAR 25–27, 2027

PMU Beauty World Arabia 2027

Dubai, UAE
Etalon Mix Event Istanbul 2027Istanbul
ChampionshipPMU
APR 8–12, 2027

Etalon Mix Event Istanbul 2027

Istanbul, Turkey
Egy Beauty Africa 2027Cairo
ExpoPMU
APR 24–26, 2027

Egy Beauty Africa 2027

Cairo, Egypt
5,000+ visitors
Beauty Istanbul 2027Istanbul
ExpoPMU
JUN 3–5, 2027

Beauty Istanbul 2027

Istanbul, Turkey
5,000+ visitors
Beautyworld Saudi Arabia 2027 (Riyadh)Riyadh
ExpoPMU
JUN 21–23, 2027

Beautyworld Saudi Arabia 2027 (Riyadh)

Riyadh, Saudi Arabia
5,000+ visitors
WULOP World Finals 2027AntalyaWULOP
ChampionshipPMU
OCT 17–24, 2027

WULOP World Finals 2027

Antalya, Turkey
Beautyworld Middle East 2027Dubai
ExpoPMU
OCT 19–21, 2027

Beautyworld Middle East 2027

Dubai, UAE
BeautyEurasia 2027Istanbul
ExpoPMU
DEC 15–17, 2027

BeautyEurasia 2027

Istanbul, Turkey
1,000+ visitors

Updated November 15, 2026 · 11 upcoming events

Planning a trip to a beauty event in the region

  • Two events in one trip. In March 2027, Professional Beauty GCC and the PMU Beauty World Final both take place in Dubai within one week.
  • Trade fairs. Beautyworld Middle East, Beautyworld Saudi Arabia and Beauty Istanbul are B2B fairs for professionals. Check the visitor registration rules on the official website.
  • Championships. Registration usually closes weeks before the event. Check categories and deadlines on the organizer’s website.

See also beauty expos in Asia 2027 and all beauty trade shows 2027.

FAQ

When are the PMU finals in Dubai?

WAPMUA Global Congress & Championship, 12–14 Nov 2026, and PMU Beauty World Final, 25–27 Mar 2027.

Which Dubai trade show fits my dates?

Professional Beauty GCC is on 22–23 Mar 2027, and Beautyworld Middle East on 19–21 Oct 2027.

What about Saudi Arabia and Turkey?

Beautyworld Saudi Arabia (Riyadh, June, with a Nail Arena), Beauty Istanbul (June, with a nail and professional beauty hall) and BeautyEurasia (December).

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